Google Ads

Google Ads     A platform developed by Google called Google Ads, formerly known as Google AdWords, enables advertisers to place bids on particular keywords in order to display clickable ads to specific audiences. These advertisements might show up on Google search engine results pages (SERPs), in addition to on websites and mobile apps that have partnered with Google to run advertisements. The primary objective of Google AdWords is to assist companies in reaching out to potential clients and generating traffic to their websites or physical stores. To reach their target audience, advertisers can design campaigns that are specifically aimed at certain demographics, devices, and geographic areas. A pay-per-click (PPC) model is used by Google AdWords, in which advertisers only pay when a user clicks on their advertisement. The cost per click (CPC) is influenced by a number of variables, including the keyword's level of competition, the ad's effectiveness, and the user experie...